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Advertising in contemporary society perspectives toward understanding by Kim B. Rotzoll

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Published by South-Western Pub. Co. in Cincinnati, OH .
Written in English


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Book details:

Edition Notes

Includes bibliographical references.

StatementKim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage.
ContributionsHaefner, James E., Sandage, C. H. 1902-
LC ClassificationsHF5821 .R67 1990
The Physical Object
Paginationxiii, 190 p. :
Number of Pages190
ID Numbers
Open LibraryOL2192575M
ISBN 100538805943
LC Control Number89011394

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The advertising industry continues to step up to address society's pressing problems through the Ad Council. In addition, most advertising agencies take on pro bono, meaning without charge, clients on an ongoing basis. These are usually local causes in their :// The study of Indian society has expanded rapidly since the late 20th century, reflecting India’s heightened visibility in a globally interconnected cultural, economic, and political landscape. This article focuses on literature on contemporary India, beginning with independence in but emphasizing the most recent period of economic Advertising serves four functions in business and society. It is a marketing tool, a transmitter of information, an economic stimulant, and a purveyor of :// The consumer society by Baudrillard: A sociological approach to capitalism. Consumer society, by Jean Baudrillard, is a major contribution to contemporary sociology and philosophy, at the height of the Division of Labor Durkheim or The Protestant Ethic and the Ethics of Capitalism Weber.. For Baudrillard, consumption is the major feature of Western societies, the “global response which

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